A trust-first site for a one-craftsman handyman business
Two Floors Up LLC has served North Atlanta homeowners since 2018 — flooring, painting, bathroom remodels, drywall, electrical, and plumbing. We gave that craftsmanship a web presence to match.
Visit the live site
The challenge
A one-craftsman business wins work on trust, and a generic template site doesn't build any. Two Floors Up needed to look as clean and considered as the work itself — and turn visitors into free-estimate requests without a single wasted click.
Our approach
We designed a warm, editorial identity around the trade: serif headlines, craft-paper tones, and plain-spoken copy — 'one call, one craftsman, one clean job well done.' Trust signals (licensed & insured, locally owned, 5-star rated) sit right under the hero, every service gets its own clear card, and a free-estimate CTA is never more than one glance away.
What we built
- Custom editorial design — no template in sight
- Full service catalog, from flooring to finish carpentry
- Trust bar: licensed & insured, locally owned, 5-star rated
- Service-area coverage for local search
- Free-estimate contact flow